Monday, September 1, 2008

Review: Archer Farms Organic Blueberry White

39g loose (Target, $6.99)

Through Archer Farms (a Target exclusive food brand) Target now carries a small selection of loose leaf teas. Regardless of the Starbucks-ification / White Noise-ification of America that Target encourages, for the most part Archer Farms products tend to be pretty good (and many are organic if that's what gets your goat). Coinciding with this trend, their Blueberry White tea is just that: pretty good.

Billed by the people at Archer Farms as “a refreshing combination of sweet, juicy blueberries and wholesome white tea” the initial of the tin lives up to the description. Any fan of blueberries could happily burn a few minutes just smelling this stuff.

The purplish liquor that follows keeps much of the enticement. Unfortunately when it comes down to the flavor this excitement is somewhat diminished. Extremely light, with a slight trace of hibiscus, the flavor is pleasant though it lacks much force or complexity. Granted white tea is supposed to be delicate but this tea lacks a certain fullness you would expect after such a seductive introduction. What happened to that cascade of juicy blueberries? Were they deemed too much for the masses?